Take a look at the 2018 Stages
With four stages packed with content, MWLive brings you a curated expert content programme packed with expert speakers. Take a look below at what you can expect from each of the stages.
Following its successful launch in 2018, the Editor’s stage is back! Marketing Week editor Russell Parsons will present and curate the Stage.
The modern marketing landscape is evolving quickly, and Marketing Week has always been the guide to help marketers understand that change and further their career.
From the big strategic challenges and opportunities borne from tech, data, fragmentation and consumption to the everyday nuts and bolts of extracting more from tight resources, The Editor’s Stage will help marketers navigate through an increasingly complex landscape.
Also featured on The Editor's Stage will be The Marketer's Toolkit - a stream of content curated by Russell Parsons and delivered by the best martech companies and suppliers servicing the marketing industry today. These sessions will enable marketers to make informed choices and have the right toolkit at their disposal.
Great place to be inspired by larger brands and check you are up to date with the Marketing world!
A big challenge for marketers is understanding and benchmarking the infinite number of tech solutions available to them.
This stage aims to help that, exploring the systems and technology enabling best practice around the fundamentals of marketing, including automation in marketing, segmenting audiences, predictive analytics, systems, tech, data & analytics, email marketing
automation, artificial intelligence systems, CRM, personalisation tools, SEO and social listening tools.
The place for pioneering marketers to discover innovative thinking, and where leading suppliers with the tech to transform efficiency should be showcasing their expertise and industry knowledge.
Topics covered will include digital transformation, reinventing B2B marketing, VR and AR in marketing, new marketing models, AI, and open innovation thinking.