Adestra Ltd

2 March 2018
Adestra are delighted to announce The Daffodil Hotel & Spa and Fat Media as winners of the Adestra Campaign of the Year 2017. The 12 winning Campaigns of the Month across the year have been compiled into an inspirational booklet which Adestra will be handing out at Marketing Week Live (stand #MD60).

Seeking to promote special accommodation offers after the holiday period (just when those January blues start to kick in...) The Daffodil worked closely with agency partner Fat Media to design and develop a successful email marketing campaign. With enticing and on-brand imagery, clear design, a clear call-to-action and perfect timing, this campaign saw a 29% click-to-open rate and 2500% ROI.

Laura Donnelly, Head of Marketing & Sales at The Daffodil Hotel & Spa, says: "We sent out our Twixmas email campaign with the aim of gaining increased interaction from our database during the leisure time between Christmas and New Year. We know that customers are hugely price-led during this time and we designed our artwork with this in mind. We feel out multi-device email template really delivers our brand message effectively as well as providing the recipients with a seamless user experience."

Not only will the Adestra team be showcasing their Campaign of the Year 2017 booklet, Head of Customer Success Danielle Woolley will also be speaking on the 8th at 11:30AM. In her session, Danielle will be sharing her insights, experiences, and real case studies to help marketers understand how to drive results by creating email campaigns which utilise a First-Person Marketing approach.

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