Branded Content Marketing Association (BCMA)

2 March 2018
"The BCMA is launching the Institute of Branded Content in partnership with the University of East London (UEL) and world renowned creative training company, Mindscapes to develop learning, best practice skills, leadership capability in talented practitioners from the Marketing, Advertising, Production and Communications industries through experiential learning. The first interactive and immersive session will take place in The Great Hall at UEL’s historic Stratford Campus building in East London on the 27th February 2018 (9.30am to 5.00pm) INTERACTIVE LEARNING: THE LOGIC BEHIND THE MAGIC OF BRANDED CONTENT How can agencies & clients embrace a structured mechanism for a better understanding and cooperation when developing innovative branded content ideas Creating and approving break-through creative ideas provokes fear and uncertainty. It involves risk taking and usually ignites tension between agency and client. The way branded content is developed is amongst the hardest for clients to understand. Usually only the end creative outcome is discussed, with a lot of question marks remaining about how the outcome was reached and why it can be effective. The Mindscapes methodology and thinking tools have a proven record of helping agencies and clients reduce the uncertainty and ambiguity while developing creative ideas, by providing a solid structured process for understanding how such ideas are born. This full-day session will present thinking tools created by deconstructing innovative award winning branded content ideas and decoding the recurring thinking patterns embedded in them. Based on these patterns it will discuss methods for adding logic to the magic of creative thinking in branded content development, thereby helping ignite a less stressful and more fruitful cooperation between agencies & clients. During the day 3-4 thinking tools will be presented and practiced. Following the session all participants will receive printed cards with a summery explanation of the tools presented + access to the Mindscapes online tool platform which provides a broader outlook on the tools. Join us to see how unique branded content ideas you have seen on stages at festivals and award shows, are analysed and translated into a common language and practical thinking tools, for you and your client/agency to use in the search for new branded content ideas. Spaces are limited, so please book your place for this interactive and immersive training day today BCMA Members receive a 20% discount About BCMA The BCMA (Branded Content Marketing Association) is the global industry body for branded content practitioners, run by practitioners, promoting best practice, sharing knowledge and growing the branded content industry. The BCMA promotes and grows the branded content industry in partnership with other relevant trade associations and industry groups, sharing best practice, researching, lobbying and managing events relating to our industry. We create the opportunity to connect with the leading experts in the branded content industry. The BCMA encompasses members spanning world leading brands, broadcasters, film-makers, studios, producers, advertising agencies, media agencies, digital agencies, publishers, gamers, platforms and music producers. For more information please visit: About Mindscapes Mindscapes is active in more than 30 markets worldwide (North and Latin America, Europe, Asia Pacific, Middle East and Africa). Their training programmes are focused on achieving a practical change and a shift in the ways people think and create. They have a proven track record in international creative recognition and awarded campaigns, created by agencies after training with them. It is one of the most frequent workshop providers at the Cannes Lions Festival. More than 30 Cannes Lions, including 3 Grand Prix, were won by Mindscapes trained agencies, using their creative thinking tools. For more information please visit:"

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