British Promotional Merchandise Association

2 March 2018
The BPMA will be bringing impact to MW Live18 this year, with a clear message about how promotional products bring zest to any marketing campaign. The BPMA stand (MB36) will showcase the latest 2018 award winning products that were presented at Merchandise World 2018. The 12 awards - 'Technology Product Of The Year', 'Most Innovative Product Of The Year', 'Promotional Clothing Of The Year', 'Promotional Bag Of The Year', 'Pocket Product Of The Year', 'Eco Product Of The Year', 'Desk Product Of The Year', 'Novelty Product Of The Year', 'Executive Product Of The Year', 'Best Design Product Of The Year', 'Edible Product Of The Year' and 'Promotional Pen Of The Year'.

There will also be an opportunity for you to vote for your favourite promotional concept design which have been created by students at leading Universities.

If you want ideas on your next innovative promotional product come along to the BPMA stand to see what is the latest trend, and for inspiration on how to make promotional products work for your next marketing campaigns come along to Gordon Glenister's session:

Bring YOUR brand to LIFE with the power of Promotional Products
8 March at 15:00 - 15:20 |
Brand Engagement and Innovation Stage

Why are companies spending more on branded merchandise – the “physical advertising product media”?
Find out how to engage your clients and prospective ones in innovative and creative ways
Why is merchandise playing an essential part in experiential marketing and why there has been significant growth in pop up brand stores to create new revenue streams?
We keep a promotional product if it’s useful and relevant for up to 2.5 years, so if promotional products aren't helping you bring your brand to life, you are missing out! Come and listen to this “lively”, and I do mean “lively”, session.

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