Crimson Hexagon

2 March 2018
General Motors among brands choosing Crimson Hexagon as company broadens beyond social media analytics to AI-Powered Consumer Insights

Crimson Hexagon begins 2018 by formally adopting an expanded view of its addressable market, moving beyond its historical focus on social media analytics to the broader vision of delivering the consumer insights that matter for global brands. Powered by both its patented artificial intelligence algorithms and its clients’ unique knowledge and expertise, Crimson Hexagon blends the world’s largest collection of social media images and text with corporate-held and public data to enable global brands to better understand their consumer.

“Combine social data with other data in the enterprise to enhance existing analytics processes — and add another dimension to new ones,” wrote Jenny Sussin, a Research Vice President at Gartner.*

Several recently introduced platform enhancements have helped Crimson Hexagon bolster its capabilities, including:

- Image analytics: The most accurate and advanced image analysis available on the market today, with a data set based on more than 160 million photos processed per day and the ability to recognise not just logos, but also scenes, objects and actions;
- Artificial intelligence: More than 1 million AI-powered recommendations run per day for automated consumer insights;
- Content diversity: The addition of enhanced data source coverage including Instagram, Reddit and Tencent and links between social and offline data amplifies -
Crimson Hexagon’s content diversity, letting brands learn more about their customers, prospects and employees; and
- Platform user experience: A revamped user interface, with integrated dashboards and reporting for search-bar-simple insights, makes Crimson Hexagon the easiest-to-use consumer insights platform on the market.

“Only by truly understanding their consumer can global brands deliver transformational experiences and innovations that drive successful business outcomes,” said Stephanie Newby, CEO of Crimson Hexagon. “Social media is an important piece of the puzzle, but leading enterprises are trying to quickly and accurately complete this puzzle by blending social data with other data sets. Our AI-powered consumer insights platform is helping a record number of them.”

*Gartner, “Market Guide for Social Analytics Applications,” Jenny Sussin, 17 January 2018.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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