2 March 2018
Discover the science of buying with TwentyCi at Marketing Week Live 2018

Life event marketing company, TwentyCi is to present How to apply the science of buying to engage with consumers in real-time moments at Marketing Week Live 2018 – the annual must-attend event on today’s ever-changing trends and techniques across the entire spectrum of the marketing mix.

We know that life events – such as a home move, having a child or retirement – strongly trigger a change in consumer buying behaviour. On 7th March, TwentyCi’s Commercial Director Nick McConnell and Planning Director, Danny Crowe, will take to the Brand Engagement & Innovation Stage, to share with delegates how to apply TwentyCi’s unique approach for truly relevant marketing.

By understanding the significance of a life event strategy as a route to building your marketing programme, TwentyCi will share data illustrating the impact and trajectory of consumer spending patterns – and the huge rises in ROI to be gained across different sectors from these audiences. You’ll learn how life event data can drive marketing to better inform your content for highly relevant and responsive communications, and hear compelling case studies of the significant impact on brand engagement TwentyCi’s marketing approach has achieved.

As part of their presence at Marketing Week Live, TwentyCi will also have a team of experts on stand ME102, ready to share experience and advice for your own marketing programmes across the two-day event.


TwentyCi is a life event marketing company that provides intelligence into the events in consumer lives which act as purchase triggers, such as moving home, having a baby, buying a car or retiring. TwentyCi has been managing data for major advertisers like HJ Heinz, ATS Euromaster and Virgin Active for over 15 years and holds the UK’s biggest and richest resource of factual life event data. It works with advertisers and their agencies to create contextually targeted marketing programmes that cut through by reaching consumers at the exact moment that they need a company’s product or service, through the best media channel for that individual.

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